Boohoo Breakdown: How Sustainable Is the Fast Fashion Brand?
Let's do a deep-dive into Boohoo's company conduct and see how the fast fashion brand stacks up in terms of sustainability. Plus, some extra tips on quitting fast fashion!
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Established in the UK in 2006, Boohoo is a fast fashion brand that has only soared to new heights of production in the past couple of years.
The brand’s prices sit around the midrange, with one garment tending to cost between $20 and $90. Its sizes range from 2 to 28, but most garments only feature around seven of these sizes each. It makes clothing for many different occasions—anywhere from formal, to casual, to a night out.
Boohoo has been in the news recently due to its current collaboration with actress Megan Fox, who has partnered with Boohoo to release a full line of clothing. Placed front and center on its website, the collection is presented to shoppers with glittering, chic, and trendy California-girl looks. But when it comes to Boohoo, not all that glitters is gold.
We previously ranked Boohoo in a list evaluating several top fast fashion brands on their sustainability and ethicality, where it received third place and an unimpressive 10/25 score. Let’s dive into what left us underwhelmed on the sustainability front.
Boohoo’s Sustainability Plans
Boohoo’s sustainability plan, aptly named UP.FRONT, is located both on its main website and on a separate website for its shareholders, both disclosing similar content simply framed in a different way.
Many companies in fashion and beauty don’t have a dedicated section this in-depth detailing their sustainability goals, so that’s a good start for the brand. But it’s what’s within those details that matter, and Boohoo has three main components of its plan: clothes, suppliers, and business operations.
Photo by BOOHOO