What Is Blue Matcha? Here's What You Need to Know

As a coffee alternative,

matcha reigns. The matcha market is projected to

reach $6.42 billion by 2028, the upward trend a marker of the group-rethink around morning (and afternoon) boosting beverages. The low-caffeine option, crafted from powdered green tea, even looks like the calmer choice, its iconic soft green hue providing a creamy, Instagrammable aesthetic. But what is blue matcha, green matcha's azure other?

Blue matcha is trending—

69.5 million views on TikTok—for its cool hue and subtle floral taste. Both come courtesy of powdered butterfly pea plant, which comprises the entirety of the drink. In fact, aside from its moniker and preparation, blue matcha has practically nothing in common with traditional matcha.

Though similar in approach and appearance, blue matcha lacks the host of health benefits that come with a cup of OG matcha, which include antioxidants, brain and heart health benefits, and more.

Blue matcha also contains no caffeine (Gasp!), meaning that the purpose of this very pretty beverage is its taste alone, and perhaps a chance at a solid social share.

The butterfly pea plant is native to Asia,